The Essays
of Aleksey
Kulak
v
I help founders design products, organizations, and human–AI collaboration.
Product strategy, discovery, and organizational design for teams building complex digital products.
What founders bring me
Usually not a task. A knot.
If one of these sounds like your Tuesday — let’s talk.
Ways to work together
From one conversation to a standing one
Founder and Product Strategy Advisory
Ongoing work with a founder, CEO, or CPO: choosing direction, product strategy, prioritization, and how to organize the product function. A standing sparring partner for hard decisions.
More →Product Discovery and Value Sprint
A short, fixed-scope project to figure out what to build, for whom, and why it would be valuable — before you hire a big team to build it.
More →Human–AI Product and Workflow Design
Not “adding AI” for its own sake: deciding which tasks belong to people, which to machines, and how to check the quality of what the machines produce.
More →Team Workshops
Working sessions on your team’s real material: Management as a Game, formulating product value, prioritization, delegating responsibility, human–AI collaboration.
More →Core ideas
Four territories, one discipline
Product Strategy and Value
A product earns its keep when someone can state its value in one concrete sentence. Most strategy work is getting to that sentence — and having the discipline to act on it.
Organizations as Interactive Systems
A company is a game people play together: roles, rules, resources, feedback. If you can read the game, you can change it.
Experience Design Beyond Interfaces
Interfaces, games, services, and organizations are one craft: designing what a person experiences and does inside a system.
Human–AI Collaboration
AI joined the team. The question is the same as with people: who is responsible for what, and how do we know the work is good.
Experience
Where this comes from
- CEO of JetStyle — a product design and development company: digital products, web development, UX/UI, performance marketing.
- Co-founder and ex-CPO of Ridero — a self-publishing platform for independent authors, operating in Russia and Poland.
- JetXR — an AR/VR/XR studio, currently building its own product for BIM models.
- Lead tracker (startup coach) at the corporate accelerator of Kontur.
- Designing human experience in interactive environments since 1992: interfaces, digital products, and live games.
- Teaches product management, product strategy, and team leadership.
Testimonials and international case studies for this English site are on their way. For now, the essays are the best evidence of how I think.
When thinking needs building
I help you understand what to build and how to organize the work. When the project needs a full product team — design, engineering, marketing — I can bring in JetStyle, the company I run. That part is optional and comes up only when it genuinely fits.
Newsletter
A Good Question
Questions worth thinking through about products, organizations, games, and AI.
English notes and essays, delivered by email. No schedule promises — I write when there is a question worth thinking through.
Or read it on Substack.